Is TV a Part of Digital Marketing?

When it comes to digital marketing, TV can be an important channel to include. However, its effectiveness is largely dependent on how well it captures attention and captures leads. San Diego marketing companies from Social Cali Digital Marketing Agency organizations must understand the numbers to know if TV is a good option for generating new leads, acquisitions, and customer lifetime value.

Programmatic TV advertising

Programmatic TV advertising is a form of digital marketing that allows marketers to choose their ad placements without having to worry about bidding. It works by buying and selling inventory to advertisers on a real-time basis. This process is often more cost-effective than traditional display advertising, as it is determined by supply and demand. Programmatic TV advertising is a relatively new technique, but it is quickly catching up to other forms of digital advertising.

This technology helps advertisers target their ads based on a variety of factors, including geography, demographics, and behavior. This allows advertisers to choose the most appropriate TV content for their target audience. The technology can also select ads based on screen size, location, and time of day. The idea is to target audiences in the right context, resulting in increased engagement.

A great example of programmatic TV advertising is the use of connected TVs. These televisions provide the advertisers with information about their target audience, and this information allows the advertisers to strategically place their ads. This technology is also cost-effective, as the algorithms used to serve ads determine the right placement and time of day.

There are many stakeholders in the television advertising ecosystem, and this technology has been an important part of the evolution of the industry. While traditional broadcast advertising had four main players, the shift to cable/satellite distribution added a fifth participant: the distributor. Distributors have limited ad inventory to sell to advertisers, but the technology has made it possible to serve ads to households that otherwise would not have been exposed to TV ads.

Addressable TV

Addressable TV is an exciting technology that allows marketers to create more targeted advertisements for viewers. It combines the power of the internet with the capabilities of a smart TV. By creating an audience profile of each viewer, addressable TV can target the right viewers with relevant messages. While traditional TV services may be disappearing, addressable TV offers new opportunities for marketers and publishers to create and deliver video content.

Addressable TV requires a rigorous testing process to ensure that creative is tailored to the audience. This will ensure that it is not bombarding viewers with irrelevant ads. Addressable TV also allows marketers to limit the number of ads they show to one specific household. Furthermore, this technology can be used on multiple platforms, including TV, social media, and even mobile devices.

Addressable TV allows advertisers to display tailored advertisements to specific viewers based on their demographics, interests, and viewing habits. By integrating IP addresses from set-top boxes, advertisers can determine which advertisements are most effective for a particular audience. The data collected from this process can also be used to measure ROI.

As technology advances, advertisers’ appetite for addressable TV is increasing. According to eMarketer, addressable TV ad spending will exceed $3.6 billion by 2022. As a result, more programmers are entering the market and increasing the availability of addressable inventory.


Co-viewing is an innovative way to create branded content. It also helps build communities and brand affinity. Moreover, co-viewing allows users to connect with friends through shared viewing experiences. The co-viewing experience can be both enjoyable and fun. Regardless of the type of marketing media being viewed, co-viewing can be a valuable tool for marketers.

Recently, streaming services have started adding co-viewing features to their platforms. These services allow viewers to watch movies and TV shows with their friends, or interact with them through live text chat. Hulu, for example, was the first major OTT platform to add a native co-viewing feature. Initially, it was only available to its ad-free subscribers, but it has since expanded it to all users.

However, there is a lot of uncertainty about the accuracy of co-viewing measurements. This uncertainty is creating a lack of trust among advertisers, as they have no way of independently verifying the data that is being passed to Experian. The advertising panel that Nielsen uses to measure connected TV’s overall viewership hasn’t been accredited by the Media Rating Council (MRC), but some companies have been successful using this technique to improve the marketing performance of their campaigns.

While co-viewing on TV as part of digital content is a relatively new phenomenon, it is already gaining popularity. Social networks like Facebook and Instagram are already adding co-viewing features to their services. The main purpose of these co-viewing features is to create new interactions between co-viewers. It also serves as a new platform for social influencers, content creators, and celebrities.

Social Cali Digital Marketing Agency
4407 Temecula St UNIT 6, San Diego, CA 92107
(619) 393-6550